Plant-based alternatives

With plant-based alternatives, we offer consumers choices for an even more sustainable lifestyle. We produce both chocolates and sweets from purely vegetable ingredients, for example the Schogetten and FRITT brands, as well as block chocolates and couvertures for private labels. To provide clear orientation for consumers, most of our products for the European Union markets are marked with the “vegan” variant of the V-Label. We use alternative labels in other countries.

Much more than a trend

Vegan candy is gaining attention and being purchased more and more. According to the Circana IRi Retail Panel, vegan block chocolate reached a market share of 3.5 percent in food retailing in Germany in 2023.1 The level is still low, but growth is high: Compared to 2022, the market grew by 16,4 percent.¹

¹Circana Block Chocolate, 2023 vs. 2022, Total Germany

Vegan confectioneries

We use gelatin in the classic FRITT chewy strips. In many of our fruity vegan FRITT varieties, we have replaced this key texturizer with a blend of plant-based ingredients, including gum arabic and rice protein. The development process for the best possible chewing experience was complex but successful: 97 percent of testers rated the taste as good to very good in a product test.